Sara McGhee, MS, CN, CIC, NBC-HWC

Coaching at Scale | Behavior Change Strategist | Elevating Human Potential

Some leaders build teams. Others build systems. I build both.

As a behavior change strategist and coaching architect, I design, scale, and optimize coaching ecosystems that drive human transformation and business success. From structuring high-impact coaching teams to integrating behavior change methodologies into digital health solutions, I turn complexity into clarity—and results.

Coaching That Moves the Needle

Coaching isn’t just about guidance; it’s about behavior change that sticks. I help organizations build sustainable coaching frameworks that empower individuals and align with business goals. By combining science-backed methodologies (Positive Psychology, Behavior Design, Intrinsic Motivation) with data-driven insights, I create coaching solutions that enhance engagement, retention, and impact.

Coaching exists in the space of nuance, often met with responses like, ‘it depends.’ While its value is widely recognized, the challenge lies in implementation. Is coaching a product or a service? How does it fit into an existing business model? How do we prioritize coaching initiatives when it’s not the primary offering? I’ve been on the ground floor with companies navigating these very questions, helping them build coaching ecosystems that align with their values and business goals. Through thoughtful exploration, strategic experimentation, and data-driven insights, I’ve developed sustainable coaching infrastructures that don’t just support organizations—they help them thrive.

Value Added

With expertise in coaching at scale, I specialize in measuring the real impact of coaching on business outcomes. Through advanced data analysis techniques like Difference-in-Differences (DiD) and behavioral metrics, I’ve helped organizations move beyond correlation to establish clear causation between coaching and key success indicators like retention, engagement, and performance. My work ensures that coaching isn’t just a value-add—it’s a measurable driver of business growth.